hello, Horseshoe
So long, Bally's; hello, Horseshoe: Las Vegas hotel-casino to get multimillion-dollar renovation
More than 70 years after the first Horseshoe casino emerged in downtown Las Vegas, the historic brand is returning to its hometown – this time at the center of the Strip.
Caesars Entertainment Inc. plans to transform Bally’s Las Vegas into a Horseshoe casino through a multimillion-dollar renovation project starting this spring. The rebranding will allow the World Series of Poker to reunite with the Horseshoe brand – its original home – after more than a dozen years at the Rio.
"The Horseshoe brand is the most legendary brand in gaming," Jason Gregorec, senior vice president and general manager of the property, told USA TODAY. "To be able to bring the Horseshoe brand to the Las Vegas Strip at the most iconic intersection of Las Vegas is a perfect fit."
Artist/Author: Jason January 26, 2022 |
